New Company Applies Analytics to Previously Unmeasurable Information Outside a Company's Firewall
San Mateo, CA - February 12, 2001 - Biz360, provider of external information analytics, today announced the company's formation and technology application services. The company's core technologies bring structure to external information and measure things like industry buzz, company mindshare and trends.
Successful companies have access to internal metrics, reports and analysis that help measure the effectiveness of many of their company's activities. However, internal information is only a very small part of the data available about customers, competitors and the industry. Harder to measure is the information external to a company, such as industry or general news, press releases, product reviews, message boards and other unstructured content.
Biz360 brings intelligence to the mountains of information beyond a company's walls, culling all pertinent data, processing it in various different and customizable ways and delivering reports, graphs and other metrics to put a spotlight on the previously unknown. Whether it's finally finding a way to measure the effectiveness of public relations--a significant but hard to track part of any marketing budget--or quickly and effectively conducting research and development tasks to measure the need, desire, or reception of products and services in the market, Biz360 automatically delivers thorough analysis of external industry information.
"Businesses can currently convert internal information into useful analytics to help target customers, gauge inventory needs or project sales," said David Folger Vice President META Group. "More difficult is measuring external data. Analytics based on external data, like industry news, media coverage, even newsgroup postings, drive a company's effectiveness in departments like Marketing, Research and Development and Finance. Biz360 addresses this under served market."
Biz360's Online solutions will be tailored for various corporate departments and agencies, e.g. Finance, Product Development and Sales. The first solution, Market360 will be unveiled at IDG's DEMO Conference in February 2001. Market360 is being developed for Marketing and Public Relations professionals, designed specifically to deliver the intelligent analytics, reports, graphs and other metrics needed to measure the effectiveness of Public Relations and other Marketing activities.
"Today's markets are profoundly affected by news coverage, product reviews, message board postings and other commentary that originates outside a company's walls," Said You Mon Tsang, Biz360 CEO. "For many years, corporate departments and agencies have employed expensive and time consuming tactics to effect perceptions, grow company mindshare and research industry trends. However, not until now has it been possible to measure the effectiveness of these expensive efforts. With Biz360's core technologies we are bringing companies clean, actionable and customizable industry intelligence."
Today, Biz360 also announced Series A funding of over three million dollars by Granite Ventures (formerly Hambrecht & Quist Venture Associates) and Adobe Ventures. Further, the company welcomed Tom Furlong, Managing Director at Granite Ventures and Nick Halsey, angel investor, to Biz360's Board of Directors.
Biz360 is a provider of automated analytic solutions for external company information. Biz360 solutions measure information previously thought unmeasurable like industry buzz, company mindshare and technology trends. Biz360 solutions combine the power of business analytics with the breadth of Internet content to deliver completely new, real-time market information and analysis services. Biz360's first solution, Market360, is directed to Marketing executives, Public Relations departments and PR agencies. Biz360 is a privately held company located in San Mateo, CA and is funded by Granite Ventures (formerly Hambrecht & Quist Venture Associates) and Adobe Ventures.