SAN MATEO, Calif., November 30, 2004 - Biz360® Inc., the industry leader in global reputation and brand analysis, today announced the appointment of Frank Sammann as chief executive officer. Mr. Sammann brings nearly 25 years of executive leadership to the Biz360 team. His proven track record growing profitable services companies will help Biz360 continue to achieve its corporate goals and capitalize on the market opportunity. As chief executive officer, Mr. Sammann will develop the long term vision for how the company will continue to evolve to meet customer needs now and innovate for the future.
"Biz360 created the market and continues to lead the pack in delivering market intelligence services that help companies analyze the corporate and product brands in their marketplace. This is critical to understanding marketing effectiveness and reacting quickly to market changes," said Mr. Sammann. "The expertise of Biz360's services group and the scalability and power of the company's flagship product, Market360, provides a sustainable advantage in this emerging market. These attributes combined with the strong demand among CEOs and marketing executives for insight into how they are perceived, positions Biz360 as a high growth business. I look forward to helping the company achieve its potential."
Throughout his career, Mr. Sammann has helped growing companies reach their financial goals and capture market leadership. As executive vice president of worldwide sales at Neilson NetRatings, Mr. Sammann was brought in by the chairman of the board to build a professional sales and customer support team for the North American market in preparation for filing an Initial Public Offering (IPO). At the completion of the IPO and associated funding, NetRatings had $332 million in the bank and had grown to a clear leadership position in Internet audience measurement and analysis.
Prior to NetRatings, Mr. Sammann was president and chief executive officer for Decisive Technology where he focused on developing new products, winning key customer accounts and restoring financial performance. At the time Decisive Technology merged with Messagemedia, it was valued at $50 million.
As vice president of Far East sales and marketing for Conner Peripherals, Mr. Sammann increased sales revenue in excess of $100 million quarterly through both direct and channel sales. At Dataquest, he was senior vice president and enabled the company to achieve 30 percent compound growth over his tenure.
"Frank's long term success in accelerating company growth and driving market adoption is ideal for taking Biz360's market leadership to the next level," said Bill Elmore of Foundation Capitol. "His experience taking Nielson Netratings, through a successful IPO will be invaluable as Biz360 prepares for its next stage of growth. The board is confident in Frank's ability to achieve short term corporate goals and develop a long term strategy for meeting the needs of Biz360 customers."
Biz360 is the industry leader in technology-based analytic services for managing global reputations and brands. Its award-winning market intelligence application, Market360®, continuously analyzes over 50,000 sources of print, online and broadcast news content from 16 content service providers covering four major world regions. Corporate communications and marketing executives from one out of every five of the Fortune 50 rely on active market intelligence from Biz360 to maintain a positive corporate reputation, build trusted brands and measure and improve the impact of communications across the globe.
Biz360's industry-leading customers include AstraZeneca, Harley-Davidson Motor Company, PacifiCare Health Systems, Sun Microsystems, VeriSign, Inc. and Verizon Services Group. Biz360 is a privately held company located in San Mateo, CA and is funded by Foundation Capital, Granite Ventures, BA Ventures and Adobe Ventures. Biz360 can be reached at 866.424.9360 or www.biz360.com.